As a second-year student, I decided I wanted to expand my work to outside of the classroom. From September 2016 - August 2017, I was a graphic design intern at the U of M's own Campus Club.
|
The Club's largest selling factor was its member benefits: namely, their member-exclusive events to allow faculty and alumni to mingle and network. I designed many posters for the Campus Club which allowed me to expand my illustrative and typography skills. Here are a few of my hand-picked favorites. |
Handouts were placed throughout the Club to advertise various benefits available to members. |
Two-sided, tri-fold brochure mailers were developed to entice faculty to become Club members. |
A popular Twin Cities wedding destination due to the location and skyline view, the Campus Club has an extensive wedding marketing strategy. These flyers are included in wedding information packets. |
With Minnesota hosting Super Bowl 52 and the Campus Club being within such proximity to U.S. Bank Stadium, they decided to advertise themselves as a flexible, rentable event venue for the game. I created and pitched this marketing strategy to my supervisors and the marketing executive. These flyers were sent out to nearby corporations and business professionals. |
Two large retractable displays were created, one to promote the Club during event fairs and tabling, and the other to place in front of the elevators doors to welcome members and guests. |
Table tents were updated monthly to inform members about upcoming events. |
A couple was having their wedding reception at the Club a few weeks after the ceremony. They did not want a fancy cake, just a sheet cake. In order to jazz it up, I designed this graphic. |